Rate limiting is one of the few API design decisions where the failure mode is existential rather than merely inconvenient. An API without rate limiting is an API that can be brought down by a single misbehaving consumer, whether that consumer is a customer with a buggy retry loop, a competitor running a data extraction operation, or an attacker attempting a denial of service. The argument for implementing rate limiting is not about fairness or monetization tiers, though it serves both. It is about operational survival.